How to enhance corporate image through communication

• Ensure the institution’s mandate is well communicated and understood by members of public.
• Enhance the institution’s image through positive and targeted communication
• Develop and implement communication strategies that will broaden reach and impact of the institution’s work
• Brand and promote corporate activities
• Manage media relations and maximize media opportunities

Question

Explain how a named local institution enhances its corporate image through communication. In which areas do you recommend improvement?